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Marketing professionals understand that people have needs, wants, and demands. A demand is _____.
a current want for something that the customer has money to pay for
a need for basic necessities, such as food, clothing, and shelter
a need that is really a want, meaning the person can live without what they demand
a want for an item that is much in demand by a great number of people

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JonHenderson55
The correct answer is:  [C]: 
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 "a want for an item that is much in demand by a great number of people" .
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Note:  Let us consider the other answer choices:
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Choice:  [A]:  "a need for basic necessities, such as food, clothing, and shelter."
This refers to a "need" — NOT a "demand" ; so we can rule out "Choice: [A] " .
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Choice:  [B}:  "a need that is really a want, meaning the person can live without what they demand" . 
This refers to a "want" — NOT a "demand" ; so we can rule out "Choice: [B] " .
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