For the same reason that the Earth doesn't need any fuel to keep 
orbiting the sun, and the moon doesn't need any fuel to keep 
orbiting the Earth..
Here's something to think about:  A satellite in a perfectly circular 
orbit always stays at the same distance from the Earth, so it never 
moves in the direction of the gravitational force.  The work that 
gravity does on it is (force) x (distance) = zero, so the satellite's 
energy never changes.