Think:  You're treating the numerator and the denom. in precisely the same way.  In doing so you are NOT changing the value of the fraction, only the appearance.
Example:  start with 2/3.  Mult num. and den. both by 7:  14/21.
2/3 and 14/21 result in precisely the same decimal fraction, showing that the latter set of fractions is equivalent to the former set.