A disadvantage of using the Web to communicate with potential customers is that it does not offer the cost savings of mass media.

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erinbyrne9505 erinbyrne9505

21-01-2020
Business

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A disadvantage of using the Web to communicate with potential customers is that it does not offer the cost savings of mass media.

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stanfordgoddy stanfordgoddy · Answer 1 · 2020-01-22T19:57:49+01:00

stanfordgoddy stanfordgoddy

22-01-2020

Answer:

False

Explanation:

Remember, the word mass media encompasses the use of the internet or web to communicate information.

The cost savings of the web sprangs from digital media which is a form of mass media.

Therefore, a company using the Web to communicate with potential customers is achieving cost savings through a form of mass media called the digital media.

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