kestegag7141 kestegag7141
  • 18-10-2019
  • Business
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4. What is a focus group? What is its main function in market research?

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16hijabrizvi
16hijabrizvi 16hijabrizvi
  • 18-10-2019

Answer:

A focus group is a group chosen by the business where they gather their ideas about a new product before launching it.

Its main function is to know if the product would be successful and if not, to see how they can improve the product

Hope this helps :)

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