colors, images, shapes, patterns, etc.—carries a visual weight. Some elements are heavy and draw the eye, while other elements are lighter. The way that these elements are laid out on a page should create a feeling of balance.
The monochromatic color scheme uses variations in lightness and saturation of a single color. This scheme tend to look clean, elegant while producing a soothing effect. The primary color can be integrated with neutral colors such as black, white, or gray.
