The term "Baby Boom" is used to identify a massive increase in births following World War II. Baby boomers are those people born worldwide between 1946 and 1964, the time frame most commonly used to define them. They shaped society as the result of a strong postwar economy, in which Americans felt confident they would be able to support a larger number of children. Boomers also influenced the economy as a core marketing demographic for products tied to their age group, from toys to records.
