Select the statement that best characterizes the
O B2B purchasing process. B20 purchase decisions are typically made by a single individual
O The B2B purchasing process is more complex than the consumer decision-making process.
O In B2B purchasing, buyers engage in limited-term or one-time-only relationships with many different sellers
O B2B purchase decisions are not affected by derived demand but are driven by consumer needs and preferences.
O The B2B purchasing process does not require any sort of standardized procedures